Apr 17, 2023
"Marketing is that opportunity to find a way to connect… Immediately. I think that’s one of the greatest challenges is figuring out, based on whatever your particular goal might be, who do you need to reach, first and foremost, and then, what do they need to hear from you?" - Lynn Leclerc
Lynn Leclerc is Vice President, Digital Strategy for Strategic Elements, building on her immense practical experience leading cross-channel, high-profile public affairs, political, and advocacy campaigns. Leveraging her expertise across social, digital, and traditional communication channels, she engages a comprehensive yet targeted strategy to achieve client legislative and regulatory goals at all levels of government. With access to social listening, media monitoring, web and social analytics, and research, she utilizes data and metrics at every turn to uncover the best way to reach and influence key audiences and decision-makers, such as voters, constituents, and legislators. Lynn holds a bachelor’s degree in Political Science from Allegheny College and a master’s degree in Political Management from George Washington University, focusing on skills in political writing, fundraising, online organizing, and activation tactics. In this interview, Lynn maps out her marketing journey and shares her most impactful experiences along the way.
Website: www.strategicelements.com
LinkedIn: https://www.linkedin.com/in/lynnleclerc/
Instagram: https://www.instagram.com/lynnmleclerc/
Facebook: https://www.facebook.com/lynnstinson/