Sep 26, 2022
"Different industries are like [different cultures]. They have these different kinds of backgrounds and ways that people think about things. Even though a real estate coach has the same fundamental challenges they’re trying to address… as a health coach, it’s just different cultures." - Phil Beene
Phil Beene is...
Sep 19, 2022
"If you’re generating leads, you need to understand sales. So you need to sit-in on sales conversations. You’re never ‘too high’ in an organization to learn from a salesperson. That is a fact that [a lot of] marketers just don’t seem to understand." - Michael Simpson
Michael is a son of educators, and...
Sep 12, 2022
"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it’s been everything. I think a huge one is also how many people sign up for my free products because I think that’s a better measure of visibility and potential leads and...
Sep 6, 2022
"Fundamentals. There are marketing fundamentals that a lot of people forget about… Always make sure to go back to the marketing fundamentals: tracking the KPIs that are important to you. What gets measured, gets improved, so if you’re not measuring it… I guarantee you’re not really improving it." -...