Jan 29, 2024
"A CMO Sidekick is whatever you want it to be, right? It’s your partner in crime. It’s your sounding board. It’s a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic
Lindsey is driven by tenacity, she is a multi-faceted marketing leader and “fixer” – adept at auditing...
Jan 22, 2024
“We’re not just building a product that the market needs; we’re building a product that the market already has, technically. But… we’re taking it a step further and we’re actually caring about the customer beyond the sale of the product.” -Joe Mehl
With over a decade of experience in marketing, Joe Mehl...
Jan 15, 2024
"Once you understand that AI can be used as a tool and
leveraged, it becomes less intimidating." -Kent Martin
Kent, a fractional CMO at No Typical Moments, discusses the importance of AI in digital marketing and organic content strategy. His three key points include:
1. The vital role of curating AI in the future and...
Jan 8, 2024
Kris discusses the benefits and uses of innovative AI tools in digital marketing with Andrew. She introduces "add creative AI," likening it to an advanced Canva, which automates the creation of numerous ad variations. Kris has found success using this tool in campaigns, noting it significantly reduces costs and time...